AH Style
Andrea Halpern
Merchandiser/stylist
LATEST PROJECTS
Styling for Fashion Photography
Examples of my styling capabilities from photoshoots in different styling categories and edited in Photoshop.
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Summer campaign of Hello, Summer based on directive for store level from central visual office. Idea came from directive for the deconstructed rainbow. These colors can be seen in the tones of the ocean or sunset. Uppers and vignettes set up and lifestyled based on company standards. Vinyls made through LXi Vinyl Program and created from typeface provided in directive.
Summer campaign of Hello, Summer based on directive for store level from central visual office. Corner clip idea came from directive for the deconstructed rainbow. These colors can be seen in the tones of the ocean or sunset. Corner clips wrapped in white vinyl and decorated with different colors of washi tape to mimic colors called for in directive. Vinyls made through LXi Vinyl Program and created from typeface in directive.
Summer campaign of Hello, Summer based on directive for store level from central visual office. Idea came from directive for the deconstructed rainbow. These colors can be seen in the tones of the ocean or sunset. Uppers and vignettes set up and lifestyled based on company standards. Vinyls made through LXi Vinyl Program and created from typeface provided in directive.
Bloomingdale's- Hello, Summer: Summer 2018 CAMPAIGN
Examples of Installations In my designated design areas of Center COre (Fashion Accessories).
Assembled pavilion using existing posts and applied scrim with velcro to the back to create backdrop. Bench and carpet was provided from corporate visual office and assembled per directive. Paper flowers were applied freehand with glue gun.
The items were merchandised based on product matrix provided from corporate visual office. This particular table is a mix of categories of products for "Office Drama" and "Rosy Perspective". These are a mix of home products and center core products to generate visual interest and create brand exposure. Vinyls made through LXi Vinyl Program and created from typeface in directive.
The items were merchandised based on product matrix provided from corporate visual office. This particular table is a mix of intimate apparel vendors and gifting items. This mix of products is to generate visual interest and create brand exposure. Vinyls made through LXi Vinyl Program and created from typeface in directive.
Assembled pavilion using existing posts and applied scrim with velcro to the back to create backdrop. Bench and carpet was provided from corporate visual office and assembled per directive. Paper flowers were applied freehand with glue gun.
Bloomingdale's- #MOMBOSS: Mother's Day 2018 store installation
Installations In My Store for Mother's Day 2018 of Photo Selfie Moment, Center Core gifting, and intimate apparel Set Up.
Using existing pedestals and lay down table to set up handbag pastel trend statement of mixed vendors per visual directive.
"Ruffle Refresh" trend in primary colors to reflect colors in the Nintendo campaign and propping. Fly trap and vinyls assembled and installed at store level. Platform configuration based on visual directive.
Rotating each season this table houses a shoe trend that is considered a driver from mixed vendors. Creates strong visual interest to attract customers to what the shoe department is offering for the season. 11x14 collateral image rotates based on the campaign, season, and trend.
Using existing pedestals and lay down table to set up handbag pastel trend statement of mixed vendors per visual directive.
Bloomingdale's- NINTENDO: 100% Spring 2018 Campaign
Examples of Installations In my designated design areas of RTW, Center COre (Fashion Accessories, Shoes, Sunglasses, handbags)
Mannequin army assembled using existing platforms to create configuration and dressed in ruffle trend. Aqua vinyl provided and applied at store level. Palm leaves provided from visual office and some extra cut at store level using LXi program with artwork files provided on intranet. Muslin palms provided and installed at store level as per to directive.
Mannequin army assembled using existing platforms to create configuration and dressed in ruffle trend. Aqua vinyl provided and applied at store level. Palm leaves provided from visual office and some extra cut at store level using LXi program with artwork files provided on intranet. Muslin palms provided and installed at store level as per to directive.
Mixed vendor isle trend statement using different price point brands and highlighting 100% Bloomingdale's merchandise.
Mannequin army assembled using existing platforms to create configuration and dressed in ruffle trend. Aqua vinyl provided and applied at store level. Palm leaves provided from visual office and some extra cut at store level using LXi program with artwork files provided on intranet. Muslin palms provided and installed at store level as per to directive.
Bloomingdale's- RTW Winter 2017 to Resort/spring 2018
Examples of Styling based on Visual Directive from Central Visual office as INTERIM RTW visual stylist.
Helped to install paper stars, lights, and harlequin vinyls that were used through out the store to tie theme together. Styled mannequin in trends that also tied into the look of the movie "The Greatest Showman" our holiday theme was based on.
Helped to install paper stars, lights, and harlequin vinyls that were used through out the store to tie theme together. Styled mannequin in trends that also tied into the look of the movie "The Greatest Showman" our holiday theme was based on.
FAO Schwartz merchandise and other toy vendor pop up shop in young world to promote and drive toy gifting business.
Helped to install paper stars, lights, and harlequin vinyls that were used through out the store to tie theme together. Styled mannequin in trends that also tied into the look of the movie "The Greatest Showman" our holiday theme was based on.
Bloomingdale's- GREATEst HOLIDAY: Holiday prototype 2017
Installation as Prototype store for whole company for "Greatest Holiday" in Coordination with Greatest Showman Movie Release. Installation was Done with Trade area Stores, and Final Result was Presented to Company President and VICe President and Other Company Visual Managers in Walk THrough Format.
Installed vinyls sent from corporate visual office to list "Best Trends Ever". Vinyl installation explains what company direction is for girls in Fall 2017 with mannequin dressed to support listed styles.
"Best Trends Forever" pop-up trend shop at lead pad of girls department. Styles pulled based on checklist provided as show on coordinating wall vinyls. Goal post, hang bar, and canvas with vinyls made in house to add visual element to merchandise presentation.
Canada Goose highlight in lead coat pad area. Wallpaper of mountain scene was installed and lead table was lifestyled with Canada Goose accessories and mannequins were dressed in coordinating Canada Goose styles.
Installed vinyls sent from corporate visual office to list "Best Trends Ever". Vinyl installation explains what company direction is for girls in Fall 2017 with mannequin dressed to support listed styles.
Bloomingdale's- 100% TEAM BLOOMINGDALE's: FALL 2017 Campaign
Examples of Installations In my designated design areas of Center COre (Fashion Accessories, Shoes, Sunglasses, handbags), Kids, and Coats.
Dress department highlight of white dresses in short and long lengths, using different fabrics and textures. Silhouettes range from contemporary, to better and bridge dress vendors.
Dress department highlight of white dresses in short and long lengths, using different fabrics and textures. Silhouettes range from contemporary, to better and bridge dress vendors.
Participated in Young World Workshop in newly renovated department in Willowbrook location. Helped install visual propping around already existing merchandising.
Dress department highlight of white dresses in short and long lengths, using different fabrics and textures. Silhouettes range from contemporary, to better and bridge dress vendors.
Bloomingdale's- Destination-Summer 2017: SUMMER Campaign
Examples of Installations In my designated design areas of Center COre (Fashion Accessories, Shoes, Sunglasses, handbags), Kids, Dresses and SWIM.
Pictured is Fashion Accessories department in Short Hills Mall, NJ. Traveled to market store in Short Hills Mall, and worked with their visual team and other market stores to execute the Mother's Day 2017 directive by merchandising, installing visual moments, and styling bust forms.
Pictured is Fashion Accessories department in Short Hills Mall, NJ. Traveled to market store in Short Hills Mall, and worked with their visual team and other market stores to execute the Mother's Day 2017 directive by merchandising, installing visual moments, and styling bust forms.
Pictured is Intimate Apparel Mother's Day outpost in my store. Install based on market prototype executed previously in Short Hills Mall. Worked with merchandising manager and team to execute Mother's Day 2017 directive by merchandising, installing visual moments, and styling bust forms.
Pictured is Fashion Accessories department in Short Hills Mall, NJ. Traveled to market store in Short Hills Mall, and worked with their visual team and other market stores to execute the Mother's Day 2017 directive by merchandising, installing visual moments, and styling bust forms.
Bloomingdale's- Mother's Day 2017: Prototype and store installation
Examples of my Installations In Market STore in the Short Hills Mall and My Store for Mother's Day Prototype 2017.
Created vinyls in different colors in-house to mimic "Art of 100%" paint collateral of company campaign to add visual moment. Also was able to incorporate merchandise to tie into the colors of the campaign to make impactful presentation.
Created vinyls in different colors in-house to mimic "Art of 100%" paint collateral of campaign to add visual moment.
Window installation for Art of 100% executed by team, assisted in pulling some of the fashion for the mannequin looks that were finalized by the RTW stylist.
Created vinyls in different colors in-house to mimic "Art of 100%" paint collateral of company campaign to add visual moment. Also was able to incorporate merchandise to tie into the colors of the campaign to make impactful presentation.
Bloomingdale's- Art of 100%: Spring 2017 Campaign
Examples of Installations In my designated design areas of Center COre (Fashion Accessories, Shoes, Sunglasses, handbags), Kids, and Coats.